Because a more beautiful set of nails starts with a cleaner, healthier base coat. That is the foundation of our business and also the inspiration behind the two X’s in our logo: 10 fingers and 10 toes — XX.
You avoid harmful chemicals in your food and skin care products, so why put them on your nails? If you think it’s “because you have to,” think again. All our spa and body products used at Base Coat Nail Salon™ are plant-based and free of the most toxic chemical ingredients (including petrochemicals, parabens, sulfates, camphor and formaldehyde) to help you #TreatYoSelf to a cleaner, safer beauty experience. You won’t find nail-damaging acrylics, hard gels, skin-aging UV lights or harsh, skin-drying nail polish remover at Base Coat. Instead, you’ll find a thoughtfully curated collection of 105 long-wearing custom colors with options to complement every skin tone, Oxygenating Medical Grade Gel, LED light to cure, and our custom formulated creams, scrubs and oils scented with only essential oils and made of the cleanest ingredients possible. While Base Coat Nail Polish is free of the most toxic ingredients found in other nail polish, we do not want to mislead our clients into believing that our nail polishes are chemical-free. The reality is, in order for polish to stick to nails and adequately dry, it needs to have certain chemical ingredients. Until we discover a miracle product that is 100% chemical-free, we will continue to provide the cleanest, safest products possible without compromising beauty or function. Our products are responsibly Made in the USA, Leaping Bunny certified, vegan, and gluten- and cruelty-free.