HOW IT’S MADE

HOW IT’S MADE

We do non-toxic our way.

When we first opened our doors in 2013, the kind of non-toxic polishes and products we wanted to use in our services didn’t exist. So, we made them.

We wanted to provide our clients with products that supported their health, beauty and wellness. To do this, we carefully formulated each of our products to be as clean as possible—cutting out toxins and using plant-based ingredients whenever possible.

As we grew, the love for our products did too. Our clients kept asking if they could take our products home with them—and now they can. All our polishes, body care and nail care products are now available in small retailers across all 50 states.

CRAFTED EVEN CLEANER

Beauty and wellness should go hand-in-hand.

NON-TOXIC POLISHES

NON-TOXIC POLISHES

Our polishes are all custom-formulated for Base Coat. We pour and mix our polishes by hand to ensure they have the purest pigments possible. It’s important to us that every batch and bottle is carefully crafted in order to keep the quality consistently high.

All our polishes are least 8-free, which means they don’t contain 8 of the most harmful toxins often found in other polishes. Because we leave these ingredients out, our polishes last longer while supporting healthy, lustrous nails.

PLANT-BASED BODY<br>& NAIL CARE

PLANT-BASED BODY
& NAIL CARE

Our body and nail care products are made in small batches by hand to ensure that their quality stays consistently high. They’re custom-formulated for Base Coat and used in all our services, which helps us deliver a uniquely clean beauty experience.

We know it sounds a little funny, but our plant-based body products are so clean, you could actually eat them, though we wouldn’t recommend it. The point is: we know you avoid putting toxins in your body, so now you don’t have to put them on your body either.

CRAFTED FOR SUSTAINABILITY

Because beauty should be good to the environment.

REDUCING OUR<br>CARBON FOOTPRINT

REDUCING OUR
CARBON FOOTPRINT

We never use unnecessary packaging, or fluff just for the sake of presentation. By cutting down on waste and doing our best to use recycled, compostable materials when possible, we’re reducing our impact on the environment. We also have a number of sustainability programs that promote environmentalism in our salons and beyond.

EXPLORE OUR PRODUCTS
NOW YOU KNOW

EXPLORE OUR PRODUCTS

We have all the non-toxic nail and body care products you need to look and feel radiant.

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